Parenti Partners

  • 01

      Details

      Project:

      “Hit a Home Run This Father’s Day” Promotions, 2007 & 2008

      Produce Business Annual Marketing Excellence Award – 2007

      Client:

      Tanimura & Antle®

      Description:

      Retail promotion for iceberg lettuce

      Elements:

      Package redesign

      Retail display contest

      Retail ad contest

      Contest entry generation brochure

      Ad planner CD

      Point of sale:

      • Posters and other signage

      • Baseball recipe cards

      • Custom display balloons

      Consumer public relations

  • 02

      Details

      Project:

      Beef U – A Foodservice Guide to Beef

      IACP Award of Excellence – 2007 Finalist

      Client:

      National Cattlemen’s Beef Association

      Description:

      Foodservice guide to beef tool kit

      Elements:

      Two-CD set includes:

      • “Build-your-own” presentation program

      • In-depth fact sheets

      Project:

      Beef Training Camp

      IACP Award of Excellence

      Client:

      National Cattlemen’s Beef Association

      Description:

      Retail guide to beef tool kit

      Elements:

      Custom kit includes:

      • Over 150-page manual

      • 2-CD set that includes Coach’s Guide and Player’s Guide

      • Instructional series on video

      • Sell sheets

  • 03

      Details

      Project:

      Overall culinary marketing support

      Client:

      Two Sisters Gourmet

      Description:

      Acted as outsourced culinary and marketing support team

      Elements:

      Strategic planning

      New product development

      Magazine-style catalog from concept to delivery

      Collateral marketing support

  • 04

      Details

      Project:

      Artisan Lettuce

      Client:

      Tanimura & Antle®

      Description:

      Developed and launched new artisan lettuce product line

      Elements:

      Product development/evaluation

      Consumer research/quantitative concept and pricing

      Secondary market research

      Go to market plan and supporting collateral

      • Customized sell sheets for retail trade

      • Customized sell sheets for foodservice customers

      • Product label

      Point of sale

      • Recipe brochure

      • Signage

      Video vignettes

  • 05

      Details

      Project:

      Tanimura & Antle Academy

      Client:

      Tanimura & Antle®

      Description:

      Customer training program from seed to shelf

      Elements:

      64-page manual

      8-minute video

  • 06

      Details

      Project:

      Creating Crave…The Beef Factor

      Client:

      National Cattlemen’s Beef Association

      Description:

      A food professional’s guide to understanding flavor

      Elements:

      Project from concept to production

      • Researched and wrote content

      • Photography

      • Design

  • 07

      Details

      Project:

      Family-mealtimes.org website

      Client:

      National Cattlemen’s Beef Association

      Description:

      Consumer website promoting families

      Elements:

      Concept and planning

      Writing

      Photography

      Illustrations

      Design

  • 08

      Details

      Project:

      Food Photography

      Client:

      Various

      Capabilities:

      From concept to post production

  • 09

      Details

      Project:

      World Series Program Ad

      Client:

      Tanimura & Antle®

      Project:

      Industry Trade Advertising Ads

      Client:

      Tanimura & Antle®

Project Gallery

We follow a simple guiding principle: provide clients with top quality work using a hands-on, highly focused approach that communicates our true passion for food.

Our breadth of experience allows us to approach food from both the culinary and marketing angles, while the depth of our knowledge in each area ensures the results are comprehensive, distinctive and on target. Our project gallery offers a taste of how we’ve succeeded at this for our various clients.